Participating South African creators

42 eligible indie info providers took our survey and 18 of them participated in long-form interviews.

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Overview

Professional Backgrounds

Many are building direct-to-audience brands that augment their freelance profiles.

Historical Context

They’re doubling down on local voice and vantage, countering the dominance of foreign and foreign-influenced media.

Strategic Relationships

They foster strategic relationships for learning and mutual support.

Credibility

They work to build credibility through audience knowledge and interactions, along with traditional journalistic authority.

Distribution Platforms

They’re prioritizing social media distribution platforms despite structural challenges.

Making Money

They lean into events and sponsorships as a primary revenue stream; for many, that still doesn’t pay the bills.

Finding stability

They seek satisfaction and stability in an uneven digital landscape.

About this study

Participating creators

Understanding U.S. Indie Info Providers

The first report in this two-report series.

In total, 43 South African indie info providers took our survey, 42 of whom met the eligibility criteria and 18 of them participated in long-form interviews with CNTI. We offered the option of being named or remaining anonymous. Among the people who were interviewed, surveyed or both, 32 opted to be named and are listed below. We thank them and everyone we contacted for their involvement.

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Professional Backgrounds
Historical Context
Relationships
Credibility
Distribution Platforms
Making Money
Finding Stability
About This Study
Participating Creators
Creator Videos
Companion Report: U.S. Indie Info Providers

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